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Alumni Leadership Series: Crafting An Alumni Strategy: In trying to serve everyone, you end up serving no one.
James Sinclair of EnterpriseAlumni invites you to join this one hour webinar with panelists Duncan Roberts, the Senior Alumni Relations Manager at Pearson, and Emma Kennedy the Business Development Manager at RSM UK. They will be discussing why defining a "purpose" of an Alumni network is critical and how understanding the different stakeholder values enables you to better align corporate goals with your diverse Alumni community.

James, Duncan and Emma will discuss how to create an Alumni Strategy and why it is important to identify the purpose and outcomes organizations are seeking to achieve. They will also share thoughts on how to create a plan to achieve them and the methods to track them.

This webinar is part of the EnterpriseAlumni Leadership Webinar Series that invites corporate alumni leaders and community thought leaders globally to come together to discuss strategy and value building for organizations engaging their Alumni communities.

For more information please visit

Mar 26, 2019 7:00 AM in Pacific Time (US and Canada)

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James Sinclair
CEO @EnterpriseAlumni
James Sinclair is the Co-Founder and CEO of EnterpriseAlumni, the market-leading Alumni engagement platform. James is an in demand strategist and speaker within the HR Innovation and Change Management field having spent his career with companies including IBM, SAP & EDS. There, he focused on driving innovation and change management through technology for Fortune 1000 companies.
Duncan Roberts
Snr Alumni Relations Mgr @Pearson Plc
Duncan is an experienced communications professional with a strong track record in creating and implementing strategies that build and protect corporate reputation.
Emma Kennedy
Business Development Manager @RSM UK
Responsible for driving strategic business development efforts across the Risk Assurance service line at RSM UK nationally, feeding into sector initiatives and business development campaigns.